Management and Marketing of Children essays

Management and Marketing of Children essays Management and marketing in particular, view children as target consumers and an important market for their products. Such a trend started gaining prominence when the media had begun to have its influence on children. It started with the television more than 50 years ago, and now Internet is beginning to have a greater impact. In the United States, there are now more than one million children who have access to the World Wide Web and according to research done in the technology, the figure will soon become as high as 3.8 million and then higher. According to surveys done in 1994, 11 percent of families who have annual income of even less than $20,000 have a computer, and when the income level reaches $50,000, the proportion having computers reach 56 percent. That does not mean that modern facilities are available to all American children, and more than ten percent of American children live in homes which do not have a telephone. In the government agenda for action released in 1993, there was a call from the White House for all schools, libraries and hospitals to be connected to the national information infrastructure by 2000. [1] It is important to note the opinions of experts like Jerry Kessler of Quaker Oats, who says "Children and adults do like different products. It would be hard making a generalized statement as to what those differences are. Ideally, you could run an experimental design separately for children and adults and then run the optimization three ways; what is optimum for the child, for the adult and for a combined data set where results for the children and adults are weighted by the expected percentage of use by each."[2] It is not that they know what to take and teenage girls are likely to have inadequate calcium intake, which is related to low milk consumption. Poorl...